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The Importance of a Marketing Content Planner

Content planners create a vision for content creation, publication, and distribution. They are also responsible for tracking and assessing the effectiveness of strategies.

This type of content informs the audience about the company's products and services. It also helps users to solve issues and meet their requirements.

A marketing content planner is a spreadsheet, or it could be a third-party application. The difference lies in the way you make use of it.

1. Identify Your Goals

The famous quote, often believed to be the work of Benjamin Franklin although perhaps never heard by him, holds the truth: "If you fail to plan, you will fail." The structure, efficiency of workflow and clear communication are required to transform a strategic vision into a highly efficient content marketing engine.

Identifying your goals is among the most crucial steps to take in this process. Start with the most basic business goals or use the SMART framework to make them more specific and achievable. This is also a great time to review the goals for content and ensure that they align with current Strategy content marketing.

Understanding your goals will enable you monitor the performance of every piece of content. This will allow you to identify which elements are working and which isn't working and allow you to make necessary adjustments and improve the overall performance. This will help you reach your overall objectives, and provide high-quality content to your audiences.

2. Identify Your Audience

It's important to know who your audience is in order to create content that is relevant, engaging and efficient. This can be done through conducting research to discover the traits of your ideal customers personas. This can be accomplished by surveys, data analysis and other methods of collecting details about your customers.

By analyzing the findings of this research and the results of this research, you can determine the kinds of content that will be most effective for your company. This can include everything from blog posts and social media posts to podcasts and webinars. Once you've decided which formats are most effective you can begin drafting your content strategy.

A content planning tool can assist you in tracking your marketing goals and ensure that the most qualified people are working on the appropriate projects. It can also increase productivity by allowing teams to focus on the most important things and avoiding distractions. CopyPress provides a free content marketing services Analysis Report that you can utilize today.

3. Identify Your Ideal Platforms

When creating digital content, it's important to tailor it to your preferred platform. Instagram users are looking for visually appealing content, whereas TikTok users enjoy short, fashionable videos. You can find out the platforms that your audience prefers by conducting some market research.

A marketing content planner can assist you in planning all the steps required to convert your ideas and concepts into a finished product. It will outline a plan to help you meet your goals and ensure that everyone in your team is on the same page.

A content planning tool like Monday and Kapost can aid in this by allowing you create assignments, assign tasks and collaborate, as well as monitor progress on a single dashboard. There are also more advanced tools, such as Wrike, that offer drop-down menus and provide a table with actionable items such as a message board and an overall project timeline. Both provide the free version, as well as more comprehensive subscriptions in case your team requires more advanced features.

4. Identify Your Content Types

If you're a single influencer or part of an enterprise marketing team, a content planner can help you organize your ideas and ensures that everyone is on the same page. It's also a great way to manage content for longer time-based projects, such as annual or quarterly campaigns.

A good content planner can help you identify which kinds of content you should create and the best way to create them. This includes determining the format your content should be presented in such as blog posts, infographics case studies, podcasts or social media press releases. This should include a schedule of when these pieces are expected to be published and produced.

You should also keep track of metrics related to your goals for content marketing like traffic and engagement. This will allow you to analyze your results and make necessary changes. Ahrefs is a fantastic tool to help you identify what works and what doesn't. It can also give you insights into the performance of your competitors.

5. Determine Your Content Goals

If you establish clear content objectives this will assist your team to stay on track to achieve their goals. It doesn't matter if it's increasing the number of visitors to your website by updating blog articles or increasing customer retention by hosting webinars, having clear goals will assist you in achieving your goals for content marketing.

A good content planner will help you define your objectives by laying out an organized workflow and allowing for collaboration. It could also include tools such as image-generation software, text-to-image prompts and social management software to simplify the process.

Apart from setting goals and creating an expected workflow, a marketing content planner can also help you identify your metrics and key performance indicators (KPIs). This will allow you to monitor the effectiveness of your b2b content marketing and respond accordingly to improve your marketing campaign. Bounce rate, website traffic, and social media shares are all examples of measurable metrics. These metrics should be monitored at all stages of the content lifecycle, including production and publication.

6. Identify Your Resources

A successful content strategy will be useless when you don't have the resources to make it happen. When planning, make sure you have enough money to accomplish the tasks you've laid out. This could include salary or team payments, production costs, web space and marketing strategies.

Once you have a budget in place, you can start assigning the responsibilities for each task. You could assign different employees to do keyword research, copywriting and editing, or design. Alternately, you could make use of a tool such as Sprout to simplify the process of scheduling content across different platforms and channels.

Sprout lets you connect your social media accounts and schedule posts for Twitter, Facebook, Instagram and LinkedIn corporate pages as well as Google Business Profiles, all on one platform. The tools of Sprout for scheduling comprise an image library that makes managing assets and reduces time during the creation process.

7. Find Your Key Performance Indicators

If you're planning to invest lots of time creating content, it's important that your marketing efforts yield results. You can boost your performance by analyzing and tracking the most effective key performance indicators.

For instance, a popular KPI for content marketers is the number of return customers. This metric is used to assess how well your content converts customers and to identify areas to improve your future campaigns.

It's also important to determine the kind of content you'll create according to your objectives and target audience. This could include blog posts as well as infographics, videos, and posts on social media. Once you've identified the different content formats, you should make a plan for each that includes frequency and distribution. This will ensure that your content is read by the appropriate people at the right times.

8. Identify Your Methods of Tracking

A marketing content plan is a useful tool for any business looking to improve its marketing efforts. It helps you keep the track of your goals, audience and resources while allowing to evaluate how efficient your strategy has been over time.

A social media calendar can help you plan your content and ensure it is consistently released. It also allows you to prepare for holidays or events that may impact your audience's engagement.

A keyword content plan is a fantastic method to improve your SEO tactics. It can help you determine the most relevant keywords for your content and improve your search engine ranking and visibility. It will also help you evaluate the effectiveness of your keyword strategy content marketing for content over time.

9. Identify Your Measurements

No matter if you decide to organize your content by keywords or themes the marketing plan you create will help you identify the most important metrics for each piece. This will help you determine the extent to which your content has been, so that you can continually improve it. A cloud-based marketing planner, like Optimizely CMP can also help team members to collaborate and create reports useful for making future content planning decisions.